Parental Warning: TikTok Creator’s New Social Media App Is About to Hit the Market
The company behind TikTok is promoting its new social media platform.
ByteDance, TikTok’s owner, is advertising a new Instagram-style platform to social media influencers, according to The New York Times.
Internal company materials break down ByteDance’s plans for promoting Lemon8 to an American internet audience, according to the Times.
Marketing companies hired by ByteDance have already begun soliciting social media creators to join the app.
ByteDance is lining up the new product as the company faces renewed skepticism from legislators in Congress.
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Lemon8 appears to heavily resemble Instagram — with ByteDance planning on highlighting “lifestyle” content about wellness and fashion on the service, according to the Times.
TikTok’s parent company ByteDance is driving another of its social platforms into the Top Charts of the U.S. App Store. Lemon8, an Instagram rival that describes itself as a “lifestyle community,” has jumped into the Top 10. Well worth keeping your eye on. pic.twitter.com/3R46t7dbKO
— Eric Alper 🎧 (@ThatEricAlper) March 31, 2023
Lemon8 is already availa …