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Netflix Ventures into Live Programming with $5 Billion Bet on Professional Wrestling

In a media move that could have seismic reverberations throughout the entertainment and streaming worlds, Netflix revealed today it was entering a massive multi-billion dollar partnership with World Wrestling Entertainment.
In a move first reported on by Bloomberg, the partnership is a 10-year deal valued at $5 billion and is being touted as Netflix’s “first big move into live events.”
“Raw will air on Netflix in the US, Canada, Latin America and other international markets beginning in January 2025, after the expiration of the WWE’s domestic deal with Comcast Corp,” Bloomberg reported. “The company will also become the exclusive home outside the US for all WWE shows and specials, including Smackdown and NXT, as well as pay-per- …

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