Debut of Bill Maher on CNN Utterly Flops, King of Late Night Reigns Supreme
Ratings-challenged CNN brought HBO’s Bill Maher into its Friday night lineup last week and still managed to get crushed by Fox News host Greg Gufeld.
The network had been weighing the addition of a “comedian” to liven things up as it continues to struggle with its declining presence in the cable news landscape, Semafor reported last month.
However, there was nothing funny about how poorly the gimmick performed for CNN and its new boss, CEO Chris Licht.
That is, unless you are part of the growing portion of the population that has tuned out the network and its brand of cynicism and disinformation.
Maher’s popular “Overtime” segment generally airs on YouTube on Fridays after his “Real Time” show wraps up on HBO.
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On Friday, the segment aired for 14 minutes during the second hour of “CNN Tonight.”
The results: The dom …