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APPLEDISNEY RUMORS HEAT…

Since Nov. 21, when Disney revealed the shocking return of Bob Iger as CEO and the ouster of his chosen successor Bob Chapek from the role, the informed speculation rumor mill about the future of the Burbank-based entertainment giant has been in overdrive. 

Iger, in a Nov. 28 town hall with employees, dismissed the idea that another megadeal is what’s driving this new era for the executive at Disney. “We have a great set of assets here,” Iger told staffers. “Nothing is forever, but I am very, very comfortable with each of the assets that we have,” he added, and specifically called the idea that Disney could sell out to Apple “pure speculation.”

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That hasn’t stopped Wall Street analysts, investors and longtime Disney observers from noting that Iger built Disney into what it is today with a series of big swing bets — Pixar for $7.4 billion in 2006, Marvel for $4 billion in 2009, Lucasfilm for $4 billion in …

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